Website design agency for UK insurers

We review your site structure, product pages, quote entry points, mobile experience and speed, then identify what helps and what hinders a customer who is trying to understand a policy and start a quote.

We read your own Analytics and Search Console to see which pages bring people in and where they leave before the quote starts. Then we go through the site the way a customer would, on a phone and on a desktop: is the route to a quote obvious, do the trust signals sit where people look for them (FCA status, reviews, how claims work, policy documents and IPIDs), and does each page load quickly. A senior strategist signs off the findings before you see them.

We redesign your site architecture around real customer journeys, with clear menus, product groupings and page templates, so each type of customer can quickly reach the cover they need.

A blueprint is a page-by-page plan, not a mood board. For every page in scope it sets out the job the page has to do, who it is for, which question it answers first, where the quote button sits, which trust signals belong on it and which pages it links to. Product pages get their own templates, so a search for public liability insurance for builders lands on a page written for builders rather than on the homepage. Every page and menu item is checked against the current site before anything is built, so nothing that earns visits today is lost.

We refresh or rebuild key layouts and components so they are consistent, readable, accessible and on brand, and so the reviews, claims information and policy documents that build trust are easy to find.

The work is done as a set of components, not one-off pages: headings, calls to action, what is and is not covered, review panels, FCA status lines and policy document links, each designed once and reused everywhere. That keeps the site consistent after launch, when new products are added by people who were not in the room. Every layout is designed for mobile and desktop and checked for readability and accessibility before it is built. Cover and price wording is written to be clear, fair and not misleading from the first draft, ready for your compliance sign-off.

We work with your in-house developers, your quote engine provider or your agency to build the new designs, then provide guidance and documentation so the site stays coherent as you add products and pages.

Your quote engine may be built in-house or supplied by a software house, and it may also feed your quotes to price comparison sites. We design around how it works rather than asking you to replace it: the same look and wording from product page into the quote, and details a customer has already given carried through wherever the platform allows, with every change agreed with whoever owns that integration. Before anything moves, redirects, page titles and internal links are planned from the old site to the new, so a redesign does not cost you rankings you already hold.

Once the new pages are live, we measure them against the pre-launch baseline: visits, quote starts and policies sold by page, read from your own Analytics and Search Console rather than a tool’s estimate, alongside rankings for every page that moved.

Reporting is weekly and written for the leadership team: what changed, what it produced, and where the site is now winning and losing quotes. Where a page still loses people, we say which and why, so the next decision is made on evidence. Testing changes on those pages one at a time is a separate service, CRO, and we will tell you when you are ready for it.