Tier 1
Lead Engine Essentials
Testing a channel for one product line
£2,800 a month
+£2,800 setup fee, month 1 only
- Departments covered
- 1
- Initial term
- 3 months, then 1-month rolling
- Billing
- Monthly in advance
Pricing for UK insurers
Packages and pricing
Three packages. Every one starts with a call and a baseline from your own data, which the growth target is measured against.
Entry packages for ongoing work, from £2,800 a month. Bespoke retainers are agreed on the call.
Core Packages 2026
The three packages
Each package covers 1 product line, or up to 3 on Tier 3. Tier 2 is the natural default: it is the first package to carry the lead-growth target and the service-credit guarantee.
Carries the growth target and service-credit guarantee
Tier 2Product Growth System
Serious growth in one priority product line
£4,500 a month
+£4,500 setup fee, month 1 only
- Departments covered
- 1
- Initial term
- 12 months (6-month break option)
- Billing
- Monthly in advance
Tier 3
Business Growth Partner
Aggressive growth across several product lines
£9,000 a month
+£13,500 setup fee, month 1 only
- Departments covered
- Up to 3
- Initial term
- 12 months (6-month break option)
- Billing
- Monthly in advance (6-month prepay option)
Not ready for a package?
Two smaller ways in. Both start with the same call.
The call
Free30 minutes
With a senior strategist. We go through how you win customers online today, where quotes are being lost and what we would do first, so your team has a clear view whether or not you work with us.
The 90-day pilot
Quoted on a call
If you want to see the work before a package. We take one product line, do the work and report what moved in quotes and policies sold.
What each package includes
Eighteen inclusions in six groups, side by side. On a phone, choose one package at a time.
| Inclusion | Tier 1Lead Engine Essentials | Tier 2Product Growth System | Tier 3Business Growth Partner |
|---|---|---|---|
| Traffic & Channels | |||
| Dedicated PPC campaigns (Google / Bing) for 1 product line | Included | Included | Included |
| SEO roadmap & ongoing optimisation for product pages | Included | Included | Included |
| Multi-channel paid strategy (incl. Meta where appropriate) | Not included | Included | Included |
| Content production for key lines of cover (blogs, guides, FAQs) | Not included | Included | Included (higher volume / priority turnaround) |
| Website, UX & Tracking | |||
| Landing page design & build for campaigns | Included (campaign pages only) | Included | Included |
| Product-specific UX & quote journey optimisation | Not included | Included | Included |
| Full analytics, call tracking & attribution setup | Included (core events) | Included (deeper funnel tracking) | Included (custom business-wide dashboards) |
| Strategy, Reporting & Governance | |||
| Monthly performance report + email summary | Included | Included | Included |
| Monthly strategy call (per product line) | Not included | Included | Included (up to 3 product lines) |
| Quarterly business-level growth review (board-ready deck) | Not included | Not included | Included |
| Quarterly in-person / deep-dive virtual strategy day | Not included | Not included | Included |
| Sales & Commercial Impact | |||
| Lead quality review and recommendations (as needed) | Included (email summary) | Included (on calls) | Included (plus documented actions) |
| Quote follow-up review (scripts, routing, response times) | Not included | Not included | Included |
| Service & Access | |||
| Named account manager | Included (shared pod) | Included (dedicated) | Included (senior lead) |
| Support SLA | 2–3 business days | 1–2 business days | Same or next business day |
| Commercial Terms & Incentives | |||
| Performance focus: 50%+ lead growth target over baseline | Not included | Included | Included |
| Service-credit guarantee if 50% uplift not hit by month 6 | Not included | Included | Included (applied across covered product lines) |
| 6-month prepayment option with bonus month 7 free | Not included | Not included | Included |
Terms, plainly
Setup fees, terms, break options, billing and prepay.
- Fees
A monthly fee of £2,800, £4,500 or £9,000, plus a setup fee of £2,800, £4,500 or £13,500, charged once, in month 1 only.
- Initial term
3 months, then 1-month rolling on Lead Engine Essentials; 12 months (6-month break option) on Product Growth System and Business Growth Partner.
- Break option
Product Growth System and Business Growth Partner carry a 6-month break option inside the initial term. The notice period and conditions are agreed before you sign; we set them out on the call.
- Billing
Monthly in advance on every package, with a 6-month prepay option on Business Growth Partner.
- Prepay
6-month prepayment option with bonus month 7 free. On Business Growth Partner only.
- Growth target and service credit
50%+ lead growth target over baseline: on Product Growth System and Business Growth Partner.
Service-credit guarantee if 50% uplift not hit by month 6: on Product Growth System and Business Growth Partner (applied across covered product lines). The baseline is measured from your own data before the work starts.
- VAT
We confirm on the call whether the fees above are shown before VAT. Budget on that answer.
Questions about the packages
The six questions insurers ask before choosing.
What is the setup fee for?
It is the launch and setup fee, charged once, in month 1 only, alongside the first monthly fee: £2,800 on Lead Engine Essentials, £4,500 on Product Growth System and £13,500 on Business Growth Partner. Ask us on the call for the breakdown of the launch work.
What counts as a product line?
Lead Engine Essentials and Product Growth System each cover one product line; Business Growth Partner covers up to three. In practice a product line is a line of cover with its own pages, quote journey and campaigns, such as van or public liability. If one line splits into several schemes, we agree how it is counted on the call.
Can we start on Essentials and move up?
There is no fixed upgrade path; we agree it on the call. Lead Engine Essentials runs for 3 months, then 1-month rolling, the shortest commitment of the three; Product Growth System and Business Growth Partner start on 12 months (6-month break option).
What does the service-credit guarantee mean?
Product Growth System and Business Growth Partner carry a 50%+ lead growth target over the baseline we measure from your own data before the work starts. If that uplift is not hit by month 6, a service credit applies; on Business Growth Partner it is applied across covered product lines. We confirm the size of the credit and how it is applied on the call.
What is the 6-month break option?
On Product Growth System and Business Growth Partner the initial term is 12 months (6-month break option). The notice period and conditions are agreed before you sign; we set them out on the call. Lead Engine Essentials has no break option; its term is 3 months, then 1-month rolling.
Is the first call free?
Yes. It is 30 minutes with a senior strategist and there is no obligation. If you want to see the work before committing to a package, ask about the 90-day pilot; the packages on this page are the entry points to ongoing work.
