Paid social agency for UK insurers

We start with who you want to insure, product by product: a landlord with one or two properties, a self-employed electrician, a small business taking on staff. For each one we look at where they spend time online, the moments that lead them to buy cover, and the audiences you already hold, such as past quotes, lapsed customers and policyholders who could add a product, where your consents and privacy notices allow it. Then we develop campaign angles and messages that speak to those situations in plain English, written to the FCA's financial promotion rules and Consumer Duty from the first draft. The strategy sets which platform each product runs on, usually Meta for personal lines and smaller businesses and LinkedIn where the buyer is a business owner or finance lead, and how the budget is shared, and you see it before anything is built.

We create and launch the adverts: copy, images and short video where it suits the product, designed to explain the cover, build trust and invite a quote rather than collect likes. A social advert is a financial promotion, so every one is written to be clear, fair and not misleading, with prices, discounts and cover limits stated the way your compliance team expects. Creative goes to your compliance team in batches, together with the landing page or form each advert points to, so they review the whole journey at once, and nothing runs until they have approved it. Campaigns are then built in Meta and LinkedIn, within each platform's own rules for financial services adverts.

Not every product suits the same route. A simple personal lines product usually belongs in your own quote journey, so the advert sends people to a landing page that matches the message and starts the quote easily on a phone. A commercial product that needs a conversation can work better with a short lead form on Meta or LinkedIn and a call back from your sales team. We choose the route product by product, then look at what happens next: who picks up the lead, how quickly, and what they ask. If the follow-up is not ready, we say so before the spend starts, because a campaign is only as good as the response to the quotes it creates.

Prospecting campaigns put your products in front of people whose location and interests point to a need for cover, including the many who are not yet searching. That is the part of the job search advertising cannot do. Remarketing brings back people who started a quote and left, visited a product page without quoting, or let a policy lapse, with a message that answers the likely reason they stopped, such as the price, a cover detail or a question about claims, and never with pressure or false urgency. Because they already know your name, that second contact builds on the trust the first one started. The two run together: everyone prospecting reaches becomes someone remarketing can bring back.

We monitor performance by product, audience and creative, and move the campaigns towards what produces quotes and policies rather than clicks. Budgets follow the results: a product that is selling policies gets more, one that is only producing likes gets less. Creative is refreshed before it tires, and each new batch goes through the same sign-off. The update is weekly and in the measures your leadership team cares about, which are quotes, policies sold, cost per quote and cost per policy, never views or impressions on their own. We also watch brand searches and direct quotes alongside the campaigns, so any lift is seen rather than assumed.